Creation of an itinerant brand and an exclusive music festival for the promotion of GET 27 Perrier. A giant green oasis to experience the cool GET experience. At the same time, the agency managed the on-trade tour of the brand with its “GET Box”, an immersive booster, in twenty cities.
- 200,000 appetizers Get 27 Perrier & more than 700,000 visitors reached in Festivals
- 20,000 appetizers in on-trade tour