Consumer/ Flagship
CASA CORONA – LA PLAGNE
The famous Mexican beer wished to to de-season summer consumption and recruit new consumers on vacation. Moma Event help CORONA in the creation and the exploitation of its CASA CORONA next to the ski slope of LA PLAGNE during the vacation period of february. From Surf to Snowboard… Watch the video
- A surfer’s house for snowboarders & a massive media plan to recruit the CORONA target
