Consumer/ Création 360°
BRUNCH BY VEUVE CLICQUOT RICH
Creation of a public meeting program to refocus the brand communication, recruit new consumers and reinforce the identity of Veuve Clicquot. A truly national brand experience associating Veuve Clicquot & gastronomy around the territory of brunchology:
- 1 new consumption mode: RICH
- 4 brunch
- 4 collaborations in Paris, Lyon, Bordeaux
- 4 cheffes
- 1 LE FOODING partner
- 1 registration website & payment module