Consumer/ Infiltrations

Launch of the Saint-Germain brand, among establishments and consumers around a strategy focused on neo-breweries in Paris and Lyon. The agency is accompanying this elder liqueur, the star product of bartenders, in the recruitment of its target consumers via an orchestrated experimental device and an effective storytelling to reinforce the influence of prescribers and increase its notoriety among consumers.

  • A cast of actors: Louise & Simon, a gambler, gazettes, cocktails, meringues, gifts … crazy years happening!